Additional Purchase & Replacement

Use Cases

• Customer additional/replacement identification: analyze the additional-purchase and replacement demand scale across regions, brands, and models.
• Product and channel planning: judge upgrade/replacement direction and regional demand to assist model mix and store layout.
• Business effect assessment: track additional/replacement changes before and after campaigns to assess promotion and trade-in policy effectiveness.

Data Field Example

[
    {
        "province": "新疆",
        "city": "乌鲁木齐市",
        "replacement_time": 202303,
        "replacement_cycle_months": 59,
        "pre_company": "长安汽车",
        "pre_brand": "长安",
        "pre_model": "长安之星9",
        "pre_axle_count": 1,
        "pre_vehicle_category": "Crossover passenger vehicle",
        "pre_vehicle_class": "-",
        "pre_brand_origin": "Domestic",
        "pre_import_flag": "Domestic",
        "pre_is_luxury": "Non-luxury",
        "pre_displacement_l": "1.5L",
        "pre_transmission": "5MT",
        "pre_fuel_type": "Gasoline",
        "pre_usage_type": "Non-business individual",
        "post_company": "奇瑞捷豹路虎",
        "post_brand": "捷豹",
        "post_model": "捷豹E-PACE",
        "post_axle_count": 2,
        "post_vehicle_category": "SUV",
        "post_vehicle_class": "A",
        "post_brand_origin": "British",
        "post_import_flag": "Domestic",
        "post_is_luxury": "Luxury",
        "post_displacement_l": "2.0T",
        "post_transmission": "9AT",
        "post_fuel_type": "Gasoline",
        "post_usage_type": "Non-business individual",
        "volume": 1

    }
]

Data Table Example

The table below uses the same record as the JSON example above, with fields laid out by column for easy viewing and copying in spreadsheet form.

province	city	replacement_time	replacement_cycle_months	pre_company	pre_brand	pre_model	pre_axle_count	pre_vehicle_category	pre_vehicle_class	pre_brand_origin	pre_import_flag	pre_is_luxury	pre_displacement_l	pre_transmission	pre_fuel_type	pre_usage_type	post_company	post_brand	post_model	post_axle_count	post_vehicle_category	post_vehicle_class	post_brand_origin	post_import_flag	post_is_luxury	post_displacement_l	post_transmission	post_fuel_type	post_usage_type	volume
新疆	乌鲁木齐市	202303	59	长安汽车	长安	长安之星9	1	Crossover passenger vehicle	-	Domestic	Domestic	Non-luxury	1.5L	5MT	Gasoline	Non-business individual	奇瑞捷豹路虎	捷豹	捷豹E-PACE	2	SUV	A	British	Domestic	Luxury	2.0T	9AT	Gasoline	Non-business individual	1